On Jan. 1, 2019, a new California law introduced by Assemblyman Ed Chau
will go into effect with the aim of closing this loophole for good. AB 3067
will help protect minors from online advertisements of a product which they
cannot legally consume.
RELATED: Pot deliveries can be made throughout California, regulators say
Basically, AB 3067 adds any cannabis, cannabis product, cannabis business,
or any instrument or paraphernalia that is designed for the smoking or ingestion
of cannabis to the list of products and services subject to the Privacy Rights for
California Minors in the Digital World (PRCMDC).
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, says that this
new law mainly clarifies some of the language that was already in effect.
"One significant change is that businesses are not allowed to use depictions or
images of anyone under 21. Before, businesses were not allowed to use
depictions or images of minors under 18," Buffo says.
Buffo's organization helps educate cannabis marketers on current and future
advertising and marketing regulations and connects communications
professionals within the cannabis industry. Buffo aims to keep people in the
industry informed and, in doing so, close the education gap between cannabis
and the consumer.
"There is a large education gap between the industry and the public regarding
cannabis," Buffo says. "Speaking to the media and educating the press about
what your business is doing is one way to reach an audience."
PRCMDC currently prohibits an operator of a website, online service, online or
mobile app directed to minors from marketing or advertising certain cannabis
and tobacco products.
Operators are also prohibited from knowingly using,
disclosing, or compiling, or allowing a third party to use, disclose, or compile
the personal information of a minor for the purpose of advertising certain products.
AB 3067 expands these current regulations on privacy for minors, making it
harder for advertisers of cannabis and tobacco paraphernalia to reach internet
and app users under the age of 21.
The law is ultimately designed to protect minors.
Blogger: To be honest, making it "harder" for advertisers to sell weed to minors online
is basically not going to stop kids from the bud. It doesn't take rocket science or a
professional advertiser to know this, *however* if an ad company doesn't want to break
a law, then that advertiser just has to be aware of the laws involving minors/weed.
In other words, just because depictions of kids smoking weed aren't visible, this will have
little effect overall on the kids that want to smoke weed (no matter what age)...there are
going to be potheads whether it's popular or not. Nothing has really changed that much
since the 70's except now everyone uses the Internet, and people seldom play records or
even own a clock, kids don't want to drive, own a car, or move out from their parent's home.
Maybe it has gotten worse? LOL The baby went to CPS, felony child endangerment, etc.
REALITY: People apparently are pretty stupid, as evidenced by this case. But at least it
was not worse, had she not put it on FACEBOOK, she probably wouldn't be in jail...
(video shared over a million times; police encouraged people to report 'crimes'...)